Articles

In-depth guides and practical articles on designer wallcoverings.

• Why the best wallcovering never reaches a retail shelf The to-the-trade model, design centers, and why showroom wallcovering is sold through designers rather than off a store rack.
• How a designer shops a wallcovering showroom Wing racks, sample books, reserving a memo, and the CFA: the actual workflow of pulling a wallcovering selection in a to-the-trade showroom.
• Memo samples: what they are, what they cost, and the etiquette Memo versus CFA, deposits and returns, and the unwritten etiquette that keeps a showroom lending you the good samples.
• Reading a wallcovering sample book: repeat, match, and railroading Pattern repeat, straight versus drop match, railroaded goods, and dye lots: the technical facts printed on a showroom sample that decide how much you order.
• To the trade, net, and list: how showroom pricing works Trade discounts, net pricing, and why showroom wallcovering rarely carries a public sticker price.
• Beyond Paint: Elevating Interiors with Showroom Wallcoverings